ECE Program Websites Matter to Families NOW & Always: SEO & Content for Parents, by Jenny Munn & Fran Simon, M.Ed.

During the current COVID-19 pandemic, it may be difficult to think about anything else. Your program’s website seems low on the priority list, but it still plays an important role in keeping current families informed and new families coming. Join this FREE webinar to learn why you need to take control of your center’s website now. This webinar will cover the latest trends (including a little bit about how to serve up COVID-19 information) and best practices for “optimizing” your site so the right visitors can find it. In this information-packed webinar, education search marketing guru Jenny Munn, will help you learn how to make your program’s website appear higher than other programs in search results so prospective families can find your site. This is called Search Engine Optimization or SEO. Jenny’s co-presenter, Early childhood subject matter and technology expert Fran Simon, M.Ed,will provide insights about how to offer website content that is relevant to current families, especially during the current COVID-19 pandemic and other important events. Participants will learn:

• How to organize your website and include the information families need and make your site rank higher on search engines

• To rank higher for Local SEO, and what do you need to do to be findable on Maps.

• What is organic SEO vs Brand Awareness

• Some of the easiest activities you should be doing to enhance your SEO

• How to understand and identify the keywords searchers use to look for you.

• Why Social SEO and backlinks matter.

• How you can use content to inform parents and establish thought-leadership to serve and attract families.

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IMPORTANT NOTES ABOUT THE WEBINARS

All sessions are 1.5 hours long, and include a brief announcement from our sponsor. 2:oo PM – 3:30 PM Eastern Time.

To ensure you receive our confirmation and reminder emails, add [email protected] to your contacts list. If you do not receive your email confirmation, check your Spam or Junk mail folders in your email system. Can’t participate in our webinars at the appointed time? Never fear! All of the webinars are recorded. To view the recording, simply register now and you will receive an email with a link to the recording when it is ready to be viewed. You can still download the certificate by watching the recording to the end when the certificate link is announced and displayed on the screen. Only 3,000 people at one time can attend our webinars, but registration often tops 4,000. Only the first 3,000 people to click the link to attend the webinar will be able to get in. We start the webinars 30 minutes in advance of the start time. Arrive early to make sure you get in. Please be advised that you will only be eligible for the great door prizes if you participate in the live session. You will receive a free certificate of attendance, but you can also earn .2 CEUs for each webinar. Learn more here: Continuing Education Units (CEUs) from University of Oklahoma See the schedule of upcoming webinars.