AI Search Is Here - The Gold Rush Opportunity for Child Care Centers in 2026
2 PM - 3:30 PM EST
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About this webinar
Only 3 centers will own the leaders in your market—How to make sure you’re one of them
Search is being completely rebuilt — and most childcare centers don’t realize it yet. Parents are no longer just clicking ads or scrolling your social posts.
They’re:
Asking AI tools like ChatGPT where to find childcare nearby
Reading AI-generated summaries at the top of Google
Choosing centers directly from Google Maps
At the same time, buying attention through ads is getting harder, more expensive, and less predictable for local businesses—the cost is out of reach of most child care centers.
(Google finally admitted to us that new ad accounts need $100/day media spend to train their AI buying algorithm! That’s absolutely ridiculous for the ECE industry!)
In this live training, Bruce Spurr, CEO of Grow Your Center, will break down how AI-powered search is transforming the way parents discover childcare — and why this shift is creating the biggest local visibility opportunity we’ve seen since 2008.
History is being made. We’re not just going to talk about AI search, but give you CONTEXT in how the new world of “SEO” fits into your complete marketing stack in 2026…how owners just like you are filling their open classroom spots!
In this session, you’ll learn:
Why Google Maps has quietly become the most important “search engine” for parents
How AI summaries are deciding which childcare centers get mentioned (and which get ignored)
Your website is not only still relevant, but a critical conversion tool in your marketing stack
Why attention is getting more expensive to buy — including where and how to spend your ad dollars to “multiple” it’s effect
What “AI-powered search visibility” actually means for local businesses
Why ranking for a city is not the right play, and how zip codes and neighborhoods now drive enrollment demand
What it takes to show up when parents search inside AI tools like ChatGPT
How early movers are getting huge gains while others disappear (the gold rush is real!)
This training is especially valuable if:
You want more predictable enrollment
You’re tired of wasting $ on ads
You operate in a competitive market
You have an enrollment gap you need to fill
We’ll also have a Q&A and select 3-5 audience volunteers to review your rankings!
Upcoming Webinars
Our Voices Across Generations: AANHPI Educators in Early Childhood Education Panel
Oct 28, 2026
The Enrollment Hot Seat: A Live Marketing Workshop with Three Real Child Care Programs by Bruce Spurr
Nov 3, 2026
Boundaries vs. Requests: Setting Limits Without Escalation by Alyssa Blask Campbell
Nov 4, 2026
HuUbuntu: I Am Because We Are - Way of Life by Dr. Patrick Makokoro
Nov 5, 2026
Inspiring Terrific Toddlers 1: Why Do They Do That? Promoting Toddler Development to Reduce Frustrating Behaviors by Raelene Ostberg
Nov 11, 2026
When to Say When: Building Confidence in Supporting Neurodivergent and Developing Minds Part II: Direct Guidance, by Michele Hemenway Pullen
Nov 18, 2026
This is Your Brain on Fairytales: Storytelling, Neuroscience, and Connecting the Dots in Early Childhood by Stephanie Goloway
Nov 19, 2026
Hyperlocal Marketing: Turn Community Connections into Child Care Enrollment by Kate Woodward Young, M.Ed. and Carrie Casey
Dec 1, 2026
Talk, Play, Read, Sing: The Language Nutrition Approach to Creating Powerful Language Environments for Young Children by Jennifer Adams Oppenheimer
Dec 3, 2026
Ready for 2027? Need an Assistant? Let AI Help You Work Smarter by Monique Reynolds
Dec 8, 2026
Inspiring Terrific Toddlers 2: Evidence-Based Strategies to Set Effective Limits and Gain Gleeful Cooperation by Raelene Ostberg
Dec 9, 2026
Through the Child’s Eyes: Creating Responsive Classrooms Through Observation, Interaction, and Belonging by Lori Kowit, M.A.
Dec 10, 2026
Pause, Ponder, Play: The Power of Time in Nature-Based Learning by Dr. Rachel Larimore
Dec 16, 2026
Improving Young Children's Self-Regulation and Healthy Eating Habits: Four Core Guidance Strategies by Sarah Braaten, Ph.D.
Dec 17, 2026
Say It. Mean It. Support It.: Accountability That Builds People by Melissa Blotter
Jan 7, 2027
From Observation to Action: Using Documentation and Assessment to Guide Curriculum Planning by Cynthia Terebush, MS, BCISE, CYPFC
Jan 13, 2027
Learning Beyond the Fence: Safe and Meaningful Nature-Based Learning Outside the Fenced Play Area by Dr. Rachel Larimore
Jan 20, 2027
Developmental Screening vs. Assessment: Why Do Both? by Cynthia Terebush, MS, BCISE, CYPFC
Feb 3, 2027
From Screen Time to Time Together: The Power of Just Ten Minutes of Play, Music, and Connection by Anne Meeker Watson, PhD, MT-BC, and Jennifer Adams Oppenheimer, MA, CCC-SLP, BCS-CL
Feb 4, 2027
What's on Your Plate? Supporting Self-Regulation and Healthy Eating Through Family-Style Mealtimes by Sarah Braaten, Ph.D.
Feb 10, 2027
Playful and Engaging Math Instruction for Young Children by Deborah Stipek
Feb 17, 2027
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