Website-First Marketing: The 5-Step Marketing System Every ECE Program Needs to Grow Online by Chelsea Denny

You’ve worked hard to build a strong program, but getting the right families to find you and take the next step can still feel overwhelming. If your marketing feels inconsistent, time-consuming, or unclear, you’re not alone. Many child care owners know they need a stronger online presence, but aren’t sure how to turn their website and marketing efforts into a system that actually supports enrollment.

In this practical, tech-friendly session, Chelsea, a professional web designer, will walk you through a simple five-step marketing system designed to help child care businesses market with more clarity and confidence. With your website at the center, you’ll explore how to create a digital home that builds trust with families, supports your enrollment goals, and connects strategically to tools like email marketing, lead magnets, and content.

Participants will leave with a clearer understanding of how to build a marketing foundation that works together, so they can spend less time guessing and more time using simple, intentional strategies to grow visibility, increase inquiries, and strengthen their business.

Learning Objectives

• Identify five key components of a digital marketing system that can help child care programs increase visibility and attract prospective families.

• Develop a simple marketing plan that uses a website, email, and content strategically to support enrollment and business growth.

• Compare digital marketing tools and strategies to determine which options best fit their program’s goals, capacity, and audience.