How to Run a Best in Class Child Care Program

A five-part webinar series from pre-enrollment to financial leadership

Runs on Tuesdays

2 PM - 3:30 PM EST

Live & Recorded

About

Running a child care program is no small feat. Directors and owners are often pulled in multiple directions—managing enrollment, setting tuition policies, ensuring compliance, and safeguarding financial health. This five-part webinar series is designed to take the guesswork out of administration and equip you with the tools you need to operate confidently and sustainably.

Led by experts in early childhood business practices, each session tackles a critical area of program success. Each session is tactical and prescriptive, focusing on real-world fixes to help you streamline operations and improve your program. From boosting enrollment and tightening billing systems to navigating compliance requirements and strengthening financial literacy, you’ll leave with proven solutions that minimize risks, maximize revenue, and let you focus on what matters most: children and families.

Don’t worry about signing up for individual sessions—we’ll automatically register you for all five and send you a calendar invite for each event.

Register for this free webinar

Register for this free webinar

Register for this free webinar

The Step-by-Step Plan to Dominate Your Local Market and Fill Every Classroom

Date: November 4, 2025 from 2:00 - 3:30 pm Eastern 

In today’s competitive child care market, simply being a “good center” isn’t enough — you need a proven strategy to become the #1 choice for families in your community. That’s exactly what you’ll gain in the Own Your Zip Code Blueprint™ webinar.

Join Bruce W. Spurr, CEO of Grow Your Center, as he reveals the full-funnel marketing strategy used by top-performing centers to turn empty spots into waitlists. You’ll discover how to build unstoppable momentum by mastering both traffic (paid ads, organic marketing, and brand building) and conversion (capturing leads, booking tours, and enrolling families).

This session will walk you step-by-step through the five stages of a winning enrollment funnel:

  • Traffic & Brand – Learn how to balance quick-but-costly ads with long-term organic growth that builds lasting marketing assets.

  • Getting the Lead – Understand how parents “vibe check” your website, reviews, and social media before ever reaching out.

  • Booking the Tour – Discover why speed-to-lead is everything, and how CRM tools and automation can give you the edge over competitors.

  • Tour Show-Up – Use proven automation and reminders to dramatically increase show-up rates.

  • Tour & Close – Wow families with a hospitality-focused, five-senses tour that converts visits into enrollments.

Whether you’re struggling to stand out or ready to dominate your market, this webinar will equip you with the clarity, confidence, and tools to finally own your zip code.

By the end of this webinar, you will be able to:

  • Understand the five critical stages of a modern child care enrollment funnel.

  • Balance paid ads and organic marketing to drive predictable traffic.

  • Build a website, review profile, and social presence that earn parents’ trust instantly.

  • Use CRM tools and automation to book more tours and boost show-up rates.

  • Apply a proven tour-to-enrollment framework that fills classrooms.

Presented by: Bruce W. Spurr, Co-Founder, Grow Your Center

The Step-by-Step Plan to Dominate Your Local Market and Fill Every Classroom

Date: November 4, 2025 from 2:00 - 3:30 pm Eastern 

In today’s competitive child care market, simply being a “good center” isn’t enough — you need a proven strategy to become the #1 choice for families in your community. That’s exactly what you’ll gain in the Own Your Zip Code Blueprint™ webinar.

Join Bruce W. Spurr, CEO of Grow Your Center, as he reveals the full-funnel marketing strategy used by top-performing centers to turn empty spots into waitlists. You’ll discover how to build unstoppable momentum by mastering both traffic (paid ads, organic marketing, and brand building) and conversion (capturing leads, booking tours, and enrolling families).

This session will walk you step-by-step through the five stages of a winning enrollment funnel:

  • Traffic & Brand – Learn how to balance quick-but-costly ads with long-term organic growth that builds lasting marketing assets.

  • Getting the Lead – Understand how parents “vibe check” your website, reviews, and social media before ever reaching out.

  • Booking the Tour – Discover why speed-to-lead is everything, and how CRM tools and automation can give you the edge over competitors.

  • Tour Show-Up – Use proven automation and reminders to dramatically increase show-up rates.

  • Tour & Close – Wow families with a hospitality-focused, five-senses tour that converts visits into enrollments.

Whether you’re struggling to stand out or ready to dominate your market, this webinar will equip you with the clarity, confidence, and tools to finally own your zip code.

By the end of this webinar, you will be able to:

  • Understand the five critical stages of a modern child care enrollment funnel.

  • Balance paid ads and organic marketing to drive predictable traffic.

  • Build a website, review profile, and social presence that earn parents’ trust instantly.

  • Use CRM tools and automation to book more tours and boost show-up rates.

  • Apply a proven tour-to-enrollment framework that fills classrooms.

Presented by: Bruce W. Spurr, Co-Founder, Grow Your Center

The Step-by-Step Plan to Dominate Your Local Market and Fill Every Classroom

Date: November 4, 2025 from 2:00 - 3:30 pm Eastern 

In today’s competitive child care market, simply being a “good center” isn’t enough — you need a proven strategy to become the #1 choice for families in your community. That’s exactly what you’ll gain in the Own Your Zip Code Blueprint™ webinar.

Join Bruce W. Spurr, CEO of Grow Your Center, as he reveals the full-funnel marketing strategy used by top-performing centers to turn empty spots into waitlists. You’ll discover how to build unstoppable momentum by mastering both traffic (paid ads, organic marketing, and brand building) and conversion (capturing leads, booking tours, and enrolling families).

This session will walk you step-by-step through the five stages of a winning enrollment funnel:

  • Traffic & Brand – Learn how to balance quick-but-costly ads with long-term organic growth that builds lasting marketing assets.

  • Getting the Lead – Understand how parents “vibe check” your website, reviews, and social media before ever reaching out.

  • Booking the Tour – Discover why speed-to-lead is everything, and how CRM tools and automation can give you the edge over competitors.

  • Tour Show-Up – Use proven automation and reminders to dramatically increase show-up rates.

  • Tour & Close – Wow families with a hospitality-focused, five-senses tour that converts visits into enrollments.

Whether you’re struggling to stand out or ready to dominate your market, this webinar will equip you with the clarity, confidence, and tools to finally own your zip code.

By the end of this webinar, you will be able to:

  • Understand the five critical stages of a modern child care enrollment funnel.

  • Balance paid ads and organic marketing to drive predictable traffic.

  • Build a website, review profile, and social presence that earn parents’ trust instantly.

  • Use CRM tools and automation to book more tours and boost show-up rates.

  • Apply a proven tour-to-enrollment framework that fills classrooms.

Presented by: Bruce W. Spurr, Co-Founder, Grow Your Center

Staying Licensing-Ready: Protecting Your Program Every Step of the Way

Date: November 11, 2025 from 2:00 - 3:30 pm Eastern 

Compliance Without the Chaos – Inspections don’t have to be stressful. Learn how to package and practice what you’re already doing into a system that manages risk, closes gaps, and keeps your program inspection-ready every day.

Take control by communicating your proactive processes and procedures to stay ahead of licensing requirements! This session will show you how to maintain accurate records, document your audits, and demonstrate how you minimize risk.

You’ll gain confidence knowing your program is always inspection-ready and fully aligned with licensing standards—ensuring a safe, high-quality environment where both children and teachers thrive.

3 Key Takeaways

  1. Do More with What You Have: Turn what you’re already doing into a compliance story that doubles as a risk management best practice.

  2. Inspector Myth-Busting: Get the inside scoop on what inspectors really think (spoiler: it’s not all “gotcha” moments).

  3. Tame High-Risk Moments: Learn how to manage your riskiest compliance situations with simple, repeatable systems that keep your program—and your sanity—intact.

Presented by: Lynn Wegner, Founder and President, The Compliance Alliance

Co-Presented by: Ronnae Williams

Staying Licensing-Ready: Protecting Your Program Every Step of the Way

Date: November 11, 2025 from 2:00 - 3:30 pm Eastern 

Compliance Without the Chaos – Inspections don’t have to be stressful. Learn how to package and practice what you’re already doing into a system that manages risk, closes gaps, and keeps your program inspection-ready every day.

Take control by communicating your proactive processes and procedures to stay ahead of licensing requirements! This session will show you how to maintain accurate records, document your audits, and demonstrate how you minimize risk.

You’ll gain confidence knowing your program is always inspection-ready and fully aligned with licensing standards—ensuring a safe, high-quality environment where both children and teachers thrive.

3 Key Takeaways

  1. Do More with What You Have: Turn what you’re already doing into a compliance story that doubles as a risk management best practice.

  2. Inspector Myth-Busting: Get the inside scoop on what inspectors really think (spoiler: it’s not all “gotcha” moments).

  3. Tame High-Risk Moments: Learn how to manage your riskiest compliance situations with simple, repeatable systems that keep your program—and your sanity—intact.

Presented by: Lynn Wegner, Founder and President, The Compliance Alliance

Co-Presented by: Ronnae Williams

Staying Licensing-Ready: Protecting Your Program Every Step of the Way

Date: November 11, 2025 from 2:00 - 3:30 pm Eastern 

Compliance Without the Chaos – Inspections don’t have to be stressful. Learn how to package and practice what you’re already doing into a system that manages risk, closes gaps, and keeps your program inspection-ready every day.

Take control by communicating your proactive processes and procedures to stay ahead of licensing requirements! This session will show you how to maintain accurate records, document your audits, and demonstrate how you minimize risk.

You’ll gain confidence knowing your program is always inspection-ready and fully aligned with licensing standards—ensuring a safe, high-quality environment where both children and teachers thrive.

3 Key Takeaways

  1. Do More with What You Have: Turn what you’re already doing into a compliance story that doubles as a risk management best practice.

  2. Inspector Myth-Busting: Get the inside scoop on what inspectors really think (spoiler: it’s not all “gotcha” moments).

  3. Tame High-Risk Moments: Learn how to manage your riskiest compliance situations with simple, repeatable systems that keep your program—and your sanity—intact.

Presented by: Lynn Wegner, Founder and President, The Compliance Alliance

Co-Presented by: Ronnae Williams

Enrollment Playbook: Policies, Handbooks and Growth

Date: November 18, 2025 from 2:00 - 3:30 pm Eastern 

Enrollment isn’t just paperwork—it’s the foundation of your program’s culture, finances, and family relationships. In this session, we’ll explore how the right policies and procedures can streamline the enrollment process while building trust with staff and families.

You’ll learn how to design staff and parent handbooks that set clear expectations, foster engagement, and reflect your values. Then, we’ll dive into practical strategies for enrollment: collecting the right information up front, structuring fees and deposits, and automating tasks like emails and forms to create a smooth experience for families.

Finally, we’ll look at how predictive enrollment, reviews, and referrals can keep your pipeline full—helping you plan capacity with confidence and sustain your program’s growth.

By the end of this session, you will be able to:

  • Craft policies that shape a positive culture and strengthen staff and family trust.

  • Build handbooks that support compliance while boosting engagement and retention.

  • Implement streamlined enrollment systems that reduce friction and prevent churn.

  • Use predictive enrollment and referrals to sustain growth and meet financial goals.

Presented by: Dr. Tamar Andrews, Senior Director of the Masor School for Education and Leadership at American Jewish University

Enrollment Playbook: Policies, Handbooks and Growth

Date: November 18, 2025 from 2:00 - 3:30 pm Eastern 

Enrollment isn’t just paperwork—it’s the foundation of your program’s culture, finances, and family relationships. In this session, we’ll explore how the right policies and procedures can streamline the enrollment process while building trust with staff and families.

You’ll learn how to design staff and parent handbooks that set clear expectations, foster engagement, and reflect your values. Then, we’ll dive into practical strategies for enrollment: collecting the right information up front, structuring fees and deposits, and automating tasks like emails and forms to create a smooth experience for families.

Finally, we’ll look at how predictive enrollment, reviews, and referrals can keep your pipeline full—helping you plan capacity with confidence and sustain your program’s growth.

By the end of this session, you will be able to:

  • Craft policies that shape a positive culture and strengthen staff and family trust.

  • Build handbooks that support compliance while boosting engagement and retention.

  • Implement streamlined enrollment systems that reduce friction and prevent churn.

  • Use predictive enrollment and referrals to sustain growth and meet financial goals.

Presented by: Dr. Tamar Andrews, Senior Director of the Masor School for Education and Leadership at American Jewish University

Enrollment Playbook: Policies, Handbooks and Growth

Date: November 18, 2025 from 2:00 - 3:30 pm Eastern 

Enrollment isn’t just paperwork—it’s the foundation of your program’s culture, finances, and family relationships. In this session, we’ll explore how the right policies and procedures can streamline the enrollment process while building trust with staff and families.

You’ll learn how to design staff and parent handbooks that set clear expectations, foster engagement, and reflect your values. Then, we’ll dive into practical strategies for enrollment: collecting the right information up front, structuring fees and deposits, and automating tasks like emails and forms to create a smooth experience for families.

Finally, we’ll look at how predictive enrollment, reviews, and referrals can keep your pipeline full—helping you plan capacity with confidence and sustain your program’s growth.

By the end of this session, you will be able to:

  • Craft policies that shape a positive culture and strengthen staff and family trust.

  • Build handbooks that support compliance while boosting engagement and retention.

  • Implement streamlined enrollment systems that reduce friction and prevent churn.

  • Use predictive enrollment and referrals to sustain growth and meet financial goals.

Presented by: Dr. Tamar Andrews, Senior Director of the Masor School for Education and Leadership at American Jewish University

More Than Tuition: 3 Numbers Every Director Must Master

Date: December 2, 2025 from 2:00 - 3:30 pm Eastern 

Most child care directors are trained to nurture children—not to crunch numbers. Yet without financial clarity, even the strongest programs can falter. In this high-impact session, bestselling authors and child care business experts Kate Woodward Young and Carrie Casey will show you how to shift from “hoping the bills get paid” to leading with confidence.

You’ll uncover three common blind spots that quietly drain centers of revenue and stability:

  • Reading financial reports without fear—and knowing what really matters in a P&L.

  • Forecasting with confidence, instead of reacting to every crisis.

  • Using classroom-level data to make smart staffing and enrollment decisions.

Through quick-win demos and real-world examples, you’ll see how a single staffing shift can boost margins by 5–10%—and how the right tools can transform directors into financial leaders.

This session isn’t about becoming an accountant. It’s about gaining the clarity every director needs to safeguard their program, their team, and their future.

Walk away with practical tools you can use immediately, plus an exclusive invitation to dive deeper in our Masterclass on Child Care Finance for Directors—where we’ll equip you with the full system to thrive.

Presented by: Kate Woodward Young, M.Ed., Author and Co- Host

Presented by: Childcare Conversations Carrie Casey, Author and Co- Host, Childcare Conversations

More Than Tuition: 3 Numbers Every Director Must Master

Date: December 2, 2025 from 2:00 - 3:30 pm Eastern 

Most child care directors are trained to nurture children—not to crunch numbers. Yet without financial clarity, even the strongest programs can falter. In this high-impact session, bestselling authors and child care business experts Kate Woodward Young and Carrie Casey will show you how to shift from “hoping the bills get paid” to leading with confidence.

You’ll uncover three common blind spots that quietly drain centers of revenue and stability:

  • Reading financial reports without fear—and knowing what really matters in a P&L.

  • Forecasting with confidence, instead of reacting to every crisis.

  • Using classroom-level data to make smart staffing and enrollment decisions.

Through quick-win demos and real-world examples, you’ll see how a single staffing shift can boost margins by 5–10%—and how the right tools can transform directors into financial leaders.

This session isn’t about becoming an accountant. It’s about gaining the clarity every director needs to safeguard their program, their team, and their future.

Walk away with practical tools you can use immediately, plus an exclusive invitation to dive deeper in our Masterclass on Child Care Finance for Directors—where we’ll equip you with the full system to thrive.

Presented by: Kate Woodward Young, M.Ed., Author and Co- Host

Presented by: Childcare Conversations Carrie Casey, Author and Co- Host, Childcare Conversations

More Than Tuition: 3 Numbers Every Director Must Master

Date: December 2, 2025 from 2:00 - 3:30 pm Eastern 

Most child care directors are trained to nurture children—not to crunch numbers. Yet without financial clarity, even the strongest programs can falter. In this high-impact session, bestselling authors and child care business experts Kate Woodward Young and Carrie Casey will show you how to shift from “hoping the bills get paid” to leading with confidence.

You’ll uncover three common blind spots that quietly drain centers of revenue and stability:

  • Reading financial reports without fear—and knowing what really matters in a P&L.

  • Forecasting with confidence, instead of reacting to every crisis.

  • Using classroom-level data to make smart staffing and enrollment decisions.

Through quick-win demos and real-world examples, you’ll see how a single staffing shift can boost margins by 5–10%—and how the right tools can transform directors into financial leaders.

This session isn’t about becoming an accountant. It’s about gaining the clarity every director needs to safeguard their program, their team, and their future.

Walk away with practical tools you can use immediately, plus an exclusive invitation to dive deeper in our Masterclass on Child Care Finance for Directors—where we’ll equip you with the full system to thrive.

Presented by: Kate Woodward Young, M.Ed., Author and Co- Host

Presented by: Childcare Conversations Carrie Casey, Author and Co- Host, Childcare Conversations

Billing & Tuition Policies That Work: Strengthening Financial Foundations

Date: December 16, 2025 from 2:00 - 3:30 pm Eastern 

Billing and tuition policies are the backbone of every successful child care program. In this engaging webinar, Monique Reynolds, VP of ECE Business Support Services, will share practical strategies for creating or strengthening systems that ensure payments are received on time, reduce stress, and keep operations running smoothly. You’ll learn how to set clear expectations from the start—or refine the approach you already have—while confidently navigating tough conversations and establishing policies that protect revenue and foster positive family relationships.

By the end of this interactive session, you’ll have actionable tools to strengthen your financial foundation, streamline processes, and gain peace of mind. Whether your goal is to eliminate late payments, update your current practices, or build trust with families, the strategies shared in this session will equip you with the knowledge and confidence to make your billing policies work for you.

Learning Objectives
After attending this session, you will be able to:

  • Develop tuition policies that set clear expectations and minimize payment issues.

  • Apply strategies to collect fees on time with less stress and conflict.

  • Handle financial conversations with parents confidently and professionally.

  • Establish systems that support long-term financial stability and smooth operations.

  • Strengthen family relationships through transparent, consistent practices.

Presented by: Monique D. Reynolds, Vice President, ECE Business Support Services

Billing & Tuition Policies That Work: Strengthening Financial Foundations

Date: December 16, 2025 from 2:00 - 3:30 pm Eastern 

Billing and tuition policies are the backbone of every successful child care program. In this engaging webinar, Monique Reynolds, VP of ECE Business Support Services, will share practical strategies for creating or strengthening systems that ensure payments are received on time, reduce stress, and keep operations running smoothly. You’ll learn how to set clear expectations from the start—or refine the approach you already have—while confidently navigating tough conversations and establishing policies that protect revenue and foster positive family relationships.

By the end of this interactive session, you’ll have actionable tools to strengthen your financial foundation, streamline processes, and gain peace of mind. Whether your goal is to eliminate late payments, update your current practices, or build trust with families, the strategies shared in this session will equip you with the knowledge and confidence to make your billing policies work for you.

Learning Objectives
After attending this session, you will be able to:

  • Develop tuition policies that set clear expectations and minimize payment issues.

  • Apply strategies to collect fees on time with less stress and conflict.

  • Handle financial conversations with parents confidently and professionally.

  • Establish systems that support long-term financial stability and smooth operations.

  • Strengthen family relationships through transparent, consistent practices.

Presented by: Monique D. Reynolds, Vice President, ECE Business Support Services

Billing & Tuition Policies That Work: Strengthening Financial Foundations

Date: December 16, 2025 from 2:00 - 3:30 pm Eastern 

Billing and tuition policies are the backbone of every successful child care program. In this engaging webinar, Monique Reynolds, VP of ECE Business Support Services, will share practical strategies for creating or strengthening systems that ensure payments are received on time, reduce stress, and keep operations running smoothly. You’ll learn how to set clear expectations from the start—or refine the approach you already have—while confidently navigating tough conversations and establishing policies that protect revenue and foster positive family relationships.

By the end of this interactive session, you’ll have actionable tools to strengthen your financial foundation, streamline processes, and gain peace of mind. Whether your goal is to eliminate late payments, update your current practices, or build trust with families, the strategies shared in this session will equip you with the knowledge and confidence to make your billing policies work for you.

Learning Objectives
After attending this session, you will be able to:

  • Develop tuition policies that set clear expectations and minimize payment issues.

  • Apply strategies to collect fees on time with less stress and conflict.

  • Handle financial conversations with parents confidently and professionally.

  • Establish systems that support long-term financial stability and smooth operations.

  • Strengthen family relationships through transparent, consistent practices.

Presented by: Monique D. Reynolds, Vice President, ECE Business Support Services

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Free Certificates of Attendance

Attend the live webinar and stay from the beginning to the very end to automatically receive an official, personalized certificate by email within one week of the live webinar. 

If you arrive late to the live webinar or watch the recording, you can download the blank certificate by entering the link announced and displayed at the end of the webinar into your browser.