Your program’s website is probably not on the top of your to-do list! But if you are eager to increase enrollment or recruit staff, your website is a critical element that may make or break your success. You want your organization’s website to be impressive, meaningful, and useful. But too often, your content is outdated or difficult to read. Don’t despair! Even if your budget won’t allow you to fully redesign the site or hire a content writer, you can improve your content without spending a lot of time or any money.
This hands-on web writing workshop presented by professional writing trainer and coach, Leslie O’Flahavan from E-WRITE will help you identify web pages that are hard to read or uninteresting and give you practical ways to rewrite them. You’ll learn how well-written content improves customer experience and reduces repetitive incoming questions for your staff. You’ll practice using modern, reader-centric writing techniques that help your site visitors understand and care about what you do.
In this practical and results-oriented presentation, you will:
- Practice using the “Bite, Snack, Meal” approach, so you can provide different amounts of content for different readers
- Improve the wording for hyperlinks and replace “Read More,” “Learn More,” and “Click Here”
- Revise content to make it scannable by adding subheads and lists
