Webinar Series
How to Run a Best in Class Child Care Program
Join our live, five-part webinar series from pre-enrollment to financial leadership.
Running a child care program is no small feat. Directors and owners are often pulled in multiple directions—managing enrollment, setting tuition policies, ensuring compliance, and safeguarding financial health. This five-part webinar series is designed to take the guesswork out of administration and equip you with the tools you need to operate confidently and sustainably.
Led by experts in early childhood business practices, each session tackles a critical area of program success. Each session is tactical and prescriptive, focusing on real-world fixes to help you streamline operations and improve your program. From boosting enrollment and tightening billing systems to navigating compliance requirements and strengthening financial literacy, you’ll leave with proven solutions that minimize risks, maximize revenue, and let you focus on what matters most: children and families.
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In today’s competitive child care market, simply being a “good center” isn’t enough — you need a proven strategy to become the #1 choice for families in your community. That’s exactly what you’ll gain in the Own Your Zip Code Blueprint™ webinar.
Join Bruce W. Spurr, CEO of Grow Your Center, as he reveals the full-funnel marketing strategy used by top-performing centers to turn empty spots into waitlists. You’ll discover how to build unstoppable momentum by mastering both traffic (paid ads, organic marketing, and brand building) and conversion (capturing leads, booking tours, and enrolling families).
This session will walk you step-by-step through the five stages of a winning enrollment funnel:
Traffic & Brand – Learn how to balance quick-but-costly ads with long-term organic growth that builds lasting marketing assets.
Getting the Lead – Understand how parents “vibe check” your website, reviews, and social media before ever reaching out.
Booking the Tour – Discover why speed-to-lead is everything, and how CRM tools and automation can give you the edge over competitors.
Tour Show-Up – Use proven automation and reminders to dramatically increase show-up rates.
Tour & Close – Wow families with a hospitality-focused, five-senses tour that converts visits into enrollments.
Whether you’re struggling to stand out or ready to dominate your market, this webinar will equip you with the clarity, confidence, and tools to finally own your zip code.
By the end of this webinar, you will be able to:
Understand the five critical stages of a modern child care enrollment funnel.
Balance paid ads and organic marketing to drive predictable traffic.
Build a website, review profile, and social presence that earn parents’ trust instantly.
Use CRM tools and automation to book more tours and boost show-up rates.
Apply a proven tour-to-enrollment framework that fills classrooms.
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Compliance Without the Chaos – Inspections don’t have to be stressful. Learn how to package and practice what you’re already doing into a system that manages risk, closes gaps, and keeps your program inspection-ready every day.
Take control by communicating your proactive processes and procedures to stay ahead of licensing requirements! This session will show you how to maintain accurate records, document your audits, and demonstrate how you minimize risk.
You’ll gain confidence knowing your program is always inspection-ready and fully aligned with licensing standards—ensuring a safe, high-quality environment where both children and teachers thrive.
3 Key Takeaways
Do More with What You Have: Turn what you’re already doing into a compliance story that doubles as a risk management best practice.
Inspector Myth-Busting: Get the inside scoop on what inspectors really think (spoiler: it’s not all “gotcha” moments).
Tame High-Risk Moments: Learn how to manage your riskiest compliance situations with simple, repeatable systems that keep your program—and your sanity—intact.
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Enrollment isn’t just paperwork—it’s the foundation of your program’s culture, finances, and family relationships. In this session, we’ll explore how the right policies and procedures can streamline the enrollment process while building trust with staff and families.
You’ll learn how to design staff and parent handbooks that set clear expectations, foster engagement, and reflect your values. Then, we’ll dive into practical strategies for enrollment: collecting the right information up front, structuring fees and deposits, and automating tasks like emails and forms to create a smooth experience for families.
Finally, we’ll look at how predictive enrollment, reviews, and referrals can keep your pipeline full—helping you plan capacity with confidence and sustain your program’s growth.
By the end of this session, you will be able to:
Craft policies that shape a positive culture and strengthen staff and family trust.
Build handbooks that support compliance while boosting engagement and retention.
Implement streamlined enrollment systems that reduce friction and prevent churn.
Use predictive enrollment and referrals to sustain growth and meet financial goals.
