Calculate your program’s empty-seat gap and estimate the financial impact of unfilled enrollment.

Assess your program’s online presence using a trust-asset scorecard.

Identify the weakest point between first inquiry, tour, and enrollment.

Select one practical marketing action to test within the next 30 days.

Identify hyperlocal marketing opportunities, including community events, local partnerships, and networking activities, that can increase their child care program's visibility and establish it as a trusted community resource.

Differentiate the key elements of an effective 30-second message that communicates a child care program's unique value, and identify strategies for demonstrating expertise through community relationships and activities.

Evaluate the effectiveness of hyperlocal marketing strategies using indicators such as referral sources, inquiries, relationship development, and enrollments to determine which activities contribute to long-term enrollment growth.

Identify appropriate applications of AI for common early childhood leadership and business operations.

Apply effective prompting strategies to generate useful responses for a child care business scenario.

Evaluate AI-generated content to determine when additional review, professional judgment, or human input is needed.